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SM Ent. Artium Media Art.

Cosmic Ray produced media art live in Asia's largest electronic display SM Artium of COEX SM TOWN in Samseong-dong. The process of a girl becoming a singer is composed of storytelling through 3D character animation. The optical illusion was designed to maximize the sense of space.



Client  SM Ent.

Creative Director /
Seongman Lee, Taehyun Lim

3D Motion & Space Design / 
Seongman Lee, Woohyun Kim, Jineun Choi

3D Character Design /
Taehyun Lim, Nokwang Park

Composition /
Taehyun Lim, Sangeun Song













Cosmic-ray.tv
Seoul, Korea.