About     Works    XPL    Contact














SK Telecom MWC AI Concept Video


As AI continues to rapidly advance, new possibilities are emerging across various fields. In line with this trend, SKT is transforming the traditional telecommunications paradigm by leveraging AI and positioning itself as a global AI company. To achieve this, SKT is collaborating with global partners to create unprecedented new ecosystems.

At the recent MWC, SKT showcased this vision and encouraged participation in the Telco Alliance through a dedicated booth. For this booth, Cosmic Ray and IPX collaborated to produce a concept video. In this project, Cosmic Ray explored the present and future of telecommunications, while IPX proposed the evolution of Telco through this new perspective.

AI가 급격히 발전함에 따라 다양한 분야에서 새로운 가능성이 열리고 있습니다. 이에 발맞춰 SKT는 AI를 기반으로 통신사의 패러다임을 전환하고 글로벌 AI 기업으로 도약하고자 준비하고 있습니다. 이를 위해 SKT는 글로벌 파트너들과 협력하여 기존에 없던 새로운 생태계를 구축하고 있습니다.

최근 열린 MWC에서 SKT는 이러한 비전을 소개하며 Telco Alliance 가입을 독려하는 부스를 마련하였습니다. 이 부스를 위해 코스믹레이와 IPX는 협력하여 컨셉 비디오를 제작하였습니다. 이번 프로젝트에서 코스믹레이는 텔레콤의 현재와 미래를 탐구하였고, IPX는 이를 통한 Telco의 진화 가능성을 제시하였습니다.



︎︎︎



AI Agent Part Concept Video by IPX. ( Running Time 01 : 59 ~ 02 : 48 ). All Rights Reserved.





Key Visual


Given the nature of the event, a dynamic and fast-paced video that could capture attention at any moment was necessary, rather than a detailed business build-up. The two teams created a video with a positive and convenient mood, inspiring anticipation for what lies 'Beyond Telco.’













Collaboration


This collaboration had a different significance compared to working with freelance designers. It required close communication to maintain consistent tone and mood across both teams' production styles. Through this process, we not only achieved satisfaction with the final product but also gained valuable insights into different project pipelines and team feedback methods.



Concept And Designed by IPX. All Rights Reserved.





Credit
(service video part.)



Client / GAP Co.
Production / Cosmic Ray
Creative Director / Lim Taehyun, Lee seongman
Project Manager / Kim Jaesung

Art Director / Kim Donggeon
Character Design / IPX
Character Ligging / Kwon Kihyeon
Character Animation / Lee Jihoon, Kwon Doha, Kwon Kihyeon, You Hyeongseon with IPX
2D&3D Motion Graphic / Kim Donggeon, Jung Seoyoung, Jeon Mina, You Hyeongseon, Lee Jihoon, Kwon Doha, Kwon Kihyeon
Composet & Edit / Jung Seoyoung

Sound Design / IPX