︎

About     Works    New Media    Choi    Contact









Nexon Maplestory Animation Archive
2020.


Creating content and using it for marketing is very interesting. In 2020, we could have a significant and fun experience through Nexon.
It seems that we did everything to expand the Maple Story game characters in a variety of media, rather than simply using them as a single content.

Cosmicray hopes that Maple Story characters and games, including Pink Bean, will raise more awareness and favor this year, and we give thanks to the Nexon staff who gave us considerate trust in 2020.The number of companies and brands that use character identities is increasing. The experience of stamping the colors of characters and brands by using story video contents will continue in 2021.


︎︎︎






Nexon PinkBean World Episode & TVC

First, it was necessary to expand the worldview tailored to the game, and to express this efficiently, 3D stereogram had to come first.
We set the bar for 3D characters two or three times with Nexon, and four episodes were produced under the title, Pink Bean World.
We had a mission to make Maple Story's main character 'Pink Bean' favored with its cute image, and we set up and directed four optimized stories based on action descriptions. The first story, the 'Claw Crain,' was on-air on TVC in February 2021.




Still Image




Nexon Pinkbean CM Song

And the commercial song video where Pink Bean danced to the music was produced, and in the showcase, the most important event of the year, that announces the update of Maple Story, the animation staged using Yeti enjoyed popularity.




Still Image



Nexon Maplestory SNS Contents

It would be important to be shown to and impress fans frequently, right?
You can also meet Pink Bean's daily life in various versions through Instagram.




Still Image




Nexon Maplestory COEX Parnas Tower Timesignal

And not only online but also offline expansion was also meaningful.
You can also meet it as time signal content that tells you the time at Parnas Tower in COEX Square.






Cosmicray hopes that Maple Story characters and games, including Pink Bean, will raise more awareness and favor this year,
and we give thanks to the Nexon staff who gave us considerate trust in 2020.
The number of companies and brands that use character identities is increasing.
The experience of stamping the colors of characters and brands by using story video contents will continue in 2021.
Through Nexon, we could tell about the 'characters' through videos and about 'Maple Story' through videos. 
We are Cosmicray, a group that tells about a 'brand' through videos.