NAVER WORKS Brand Film
NAVER WORKS is an integrated business platform that encapsulates the convenience, technology, and work style of NAVER. This platform incorporates NAVER's generative AI, HyperCLOVA X, to enable faster and more accurate communication, collaboration, and management support all in one platform.
Beyond user convenience, NAVER WORKS offers a variety of solutions essential for businesses. To introduce these changes, Cosmic Ray collaborated with the NAVER Cloud team to produce a rebranding film.
Beyond user convenience, NAVER WORKS offers a variety of solutions essential for businesses. To introduce these changes, Cosmic Ray collaborated with the NAVER Cloud team to produce a rebranding film.
네이버웍스는 네이버의 편리함과 기술, 일하는 방식을 담은 통합 업무 플랫폼입니다. 이 플랫폼은 네이버의 생성형 AI인 하이퍼클로바X를 적용하여 소통, 협업, 경영지원까지 하나의 플랫폼에서 더 빠르고 정확하게 활용할 수 있도록 설계되었습니다.
네이버웍스는 사용자 편의를 넘어 기업에 필요한 다양한 솔루션을 제공합니다. 이러한 변화를 소개하기 위해 코스믹레이는 네이버클라우드 팀과의 협업으로 리브랜딩 필름을 제작하였습니다.
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Concept
NAVER WORKS' most significant transformation was its evolution from a simple work messenger
to an integrated business platform that connects, supports, and boosts business operations.
The brand design team at NAVER Cloud reflected this value by designing a new symbol
that represents the significant growth and enhancement in business.
네이버 클라우드 브랜드 디자인팀. All Rights Reserved. Storyboard
Based on these brand values, we began to shape the direction of the rebranding film.
We planned a visual representation of the various connections offered by the integrated platform
and the business leaps that go beyond traditional boundaries.
Additionally, the aspect of new usability was highlighted with practical examples,
developed in collaboration with the NAVER Cloud marketing team, to make the concept more accessible.
Key Visual
The early key visuals were proposed based on graphic elements provided by NAVER Cloud, incorporating trendy textures and material qualities.
However, as discussions progressed, the visual planning was adjusted to convey the ease and convenience of use in a more approachable manner.
This led to the creation of a brand film that embodies NAVER WORKS' unique visual language.
Final Image
Credit
Client / NAVER Cloud Corp.
Branding / NAVER Cloud Brand Design
Marketing / NAVER Cloud Marketing
Production / Cosmic Ray
Creative Director / Lim Taehyun,
Lee Seongman
Project Manager / Kim Jaesung
Key visual / Kim Jaesung, Lee Jihoon, Jung Seoyoung, Lee Youjin
Intro & Outro movie / Kim Jaesung, Lee Jihoon, Lim Taehyun
Usecase movie / Jung Seoyoung, Lee Youjin
Sound Design / 274 Custom
Client / NAVER Cloud Corp.
Branding / NAVER Cloud Brand Design
Marketing / NAVER Cloud Marketing
Production / Cosmic Ray
Creative Director / Lim Taehyun, Lee Seongman
Project Manager / Kim Jaesung
Key visual / Kim Jaesung, Lee Jihoon, Jung Seoyoung, Lee Youjin
Intro & Outro movie / Kim Jaesung, Lee Jihoon, Lim Taehyun
Usecase movie / Jung Seoyoung, Lee Youjin
Sound Design / 274 Custom