NAVER Dan23 Conference Movie Package 2023
We produced the video package for dan23, Naver's
first integrated conference, at Cosmic Ray. dan23 introduced new AI-related
services and technologies, providing insight into Naver's future vision. Based
on dan23's identity guidelines established by Naver's Design & Marketing
Center, we created the conference's main opening video, teaser site video,
welcome lounge, and AI service use case videos.
We
implemented various use cases to allow people to indirectly experience the
newly introduced AI services, including impactful opening videos that set the
tone for the conference, as well as videos for the welcome lounge and
throughout the event.
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We
produced the video package for dan23, Naver's first integrated conference, at
Cosmic Ray. dan23 introduced new AI-related services and technologies,
providing insight into Naver's future vision. Based on dan23's identity
guidelines established by Naver's Design & Marketing Center, we created the
conference's main opening video, teaser site video, welcome lounge, and AI
service use case videos. We implemented various use cases to allow people to
indirectly experience the newly introduced AI services, including impactful
opening videos that set the tone for the conference, as well as videos for the
welcome lounge and throughout the event.
Key Visual
This section outlines the key visual elements of Naver's
identity guidelines.
네이버 디자인팀 / 아이덴티티 가이드 제공
Key Color
This
section focuses on the key colors defined in Naver's identity guidelines.
네이버 디자인팀 / 아이덴티티 가이드 제공
Opening Movie
We
needed to create impact that would build excitement among people as it marked
the beginning of the dan23 conference. While the design composition had a 2D
feel, we focused on dynamic and expansive staging using a wide-screen ratio.
Additionally, we emphasized a casual start that transitioned into a weighty
impact through sound production. This approach effectively conveyed the message
and theme of the conference.
Art
work of the opening movie - Draft ver.
In
the initial draft, we primarily used the blue color while taking advantage of
the characteristics of wide resolutions to create a layout where the
combination of lines felt longer and more prominent. Later, after discussions
with Naver's Design & Marketing Center, we incorporated a vibrant red as
the key color and distilled dan23's iconic key visual, compressing descriptive
elements to the maximum extent possible.
Art
work of the opening movie - Final ver.
Art
work of the teaser site movie
The
teaser was of utmost importance as it served as a play to announce the
conference in advance while simultaneously unveiling the key visual for the
first time. We created the initial artwork by referring to the identity that
had been agreed upon in collaboration with Naver's Design & Marketing
Center.
Opening Movie Storyboard
Welcome Lounge Motion
This
digital signage content is the first thing conference attendees encounter at
the venue. We created motion graphics that offer a consistent mood and allow
visitors to experience various information seamlessly, from ticket purchases to
the timetable and service videos. The simple and clear digital elements,
displayed through a massive integrated LED wall, are designed to guide
visitors' paths in conjunction with analog signage, ultimately leading them to
the main stage.
네이버 디자인팀 / 아이덴티티 가이드 제공
AI
service use case movie
The primary focus of
this conference was the transformation of Naver services associated with
generative AI.
It was a crucial mission
to convincingly propose the changes in the search environment that would result
from Naver's services. Alongside advice from Naver's service development team,
we staged use cases for upcoming services that will be officially unveiled. We
paid meticulous attention to relatable search scenarios and realistic UI
animations to ensure that users could sense a distinct change in the search
experience without drastically altering the way they search.
a Picture of the Scene
Credit
Client / NAVER Corp. Branding Team
Design Identity / NAVER Corp. Branding Team
Production / Cosmic Ray
Creative Director / Lim Taehyun, Lee Seongman
Project Manager / Kim Jaesung
Opening Movie
Project Lead / Kim Donggun
Artwork & Motion / Kim donggun, Jeon Mina, Kwon Doha
Sound Design / Two Hands Sound works
Usecase Movie
Project Lead / Jung Seoyoung
Artwork & Motion / Jung Seoyoung, Lee Youjin, You Hyongsun, Lee Jihoon, kwon kihyoun
Welcome Lounge Movie
Project Lead / Kim Jaesung
Artwork & Motion / Lim Taehyun, Kim Jaesung
with Choi