KOCIS Vietnam Immersive Media Art 2023.
The outdoor media art for the Vietnamese Cultural Center Abroad was produced by Cosmic Ray. The Korean Cultural Center, located in Hanoi, recently established outdoor media to further promote Korean culture, and various contents are currently being aired. Cosmic Ray participated in this media art, creating content around the theme of 'play', recognizing that the play cultures of Vietnam and Korea are similar and resonate with people from both countries.
The content was produced in a 3D animation format to highlight the concept, and anamorphic techniques were used to make it appear three-dimensional when viewed from specific spots.
The planning and overall management were handled by EASYWITH.
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Still Image
The project involved creating cute 3D characters that are
approachable to children from both countries, set against the backdrop of
familiar spaces where kids from Korea and Vietnam might play. Cosmic Ray
focused on the ambiance of the installation spot, tuning the density to blend
well within Hanoi's environment, characterized by intense sunlight, blue skies,
and deep shadows, ensuring these elements continued within the screen. The
anamorphic content was designed to maximize the three-dimensionality of play
objects like tops and kites, appearing as if they could jump out of the screen.
Special attention was given to creating scenes that could momentarily capture
the attention of passersby.
3D Geometry Projection
Anamorphic techniques utilizing optical illusions were
employed. Although the resolution of the media was not very high, the spot was
strategically placed close to the road behind it to maximize the
three-dimensional appearance and size of the display. This location was chosen
and tested to ensure the most impactful and large-scale visual effect.
Concept Art
While maintaining the vanishing point was crucial for
enhancing the three-dimensionality, Cosmic Ray also focused on capturing the
unique backdrop of Vietnam. They utilized deep shadows on the edges of the
frame to convey the intensity of Vietnam's sunlight, ensuring continuity within
the video. The use of vibrant colors was emphasized to further highlight the
three-dimensional effect, enhancing the overall visual impact of the media art.
Chracter
The project portrayed children from both countries in 3D
characters, capturing their similarities and differences. The costumes were
designed with reference to traditional Korean and Vietnamese attire. Special
attention was given to vividly express the diverse expressions of children
enjoying themselves in play.