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Apple Myeongdong Store Open Digital OOH 2022.

Apple Myeongdong Store opened for the third time after Garosu-gil and Yeouido.
PlusX and Apple Korea produced the identity built with the motif of "Chaekgado" according to the characteristics of Korea. Cosmic Ray used this to create digital OOH.

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Client / Apple Korea

Ageny / Plus X 

Digital OOH / Cosmic Ray