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Apple Myeongdong Store Open Digital OOH 2022.

Apple Myeongdong Store opened for the third time after Garosu-gil and Yeouido.
PlusX and Apple Korea produced the identity built with the motif of "Chaekgado" according to the characteristics of Korea. Cosmic Ray used this to create digital OOH.


Client / Apple Korea

Ageny / Plus X 

Digital OOH / Cosmic Ray